[Current Event]   FREE! 41+ eGift Cards  |   kunstverein.digital

The work > FREE! 41+ eGift Cards by the artist Leon Roth deals with the implementation of game design mechanisms in a decidedly non-game context, with the abstraction of money and the way gift cards form and transport values. 

The first level of the work deals with the motivator reward system. Especially in games, crowdsourcing platforms and companies, the use of reward systems is one of the most effective motivators. They create a sense of competence, participation and autonomy. This method of game design in a non-game context is called gamification. This is an approach to designing platforms to motivate and subsequently reward desired behaviors of users in a game-like system. Paid crowdsourcing platforms, such as Amazon Mechanical Turk[1], employ this type of strategy for their monotonous microtasks, where humans train an AI for minimum wage. Many tasks involve labeling data as quickly as possible, especially image data that is fed into supervised machine learning models to help them better understand the world, such as transcribing audio files for Amazon Alexa. 

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